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Insight into Who’s Buying and Why

It’s not enough to know what’s selling and where — you need to understand who’s buying and why. By identifying unmet market needs or oversupplied aspects of the market, our clients can quickly adjust their positioning to take advantage of a changing marketplace. New Home Knowledge offers a full range of research services that provide a rich source of marketing information to guide your strategic planning.

 

 

 

Focus Groups

Provides in-depth and immediate feedback in an unbiased setting. Our live-streaming technology allows clients in remote locations to view and have questions submitted in real time.

Internet Surveys

Quickly and cost-effectively engage today’s new home shoppers in critical areas of feedback. Provides flexibility with geo-targeting, income targeting, etc.

Website Usability Studies

Tracks how your customers use your website, tells you what they like, where they get confused and what’s missing that they want to see.

Prior Prospect Surveys

Some of the most valuable market intelligence comes from prospects who have visited your site but not purchased yet.

Competitor Tele-Surveys

These surveys identify key success factors driving purchase decisions among homebuyers in competitor communities.

Exit Interviews

By gathering timely information from visitors as they leave your sales center, exit interviews probe issues while they are still top-of-mind.

Realtor Surveys

Who knows more about homebuyers than a Realtor? Nobody. That’s why our Realtor surveys are a key source of homebuilder market information.

Mall Intercept Surveys

Mall intercept surveys don’t require active participation in the homebuying process, and offer quick turnaround of results at minimum cost.

Post-Closing Surveys

Because warranty service is a key driver of overall customer satisfaction, these surveys provide valuable customer feedback.

Our Clients

We are proud to have worked with the best and brightest in the residential real estate industry.

We are specialists in consumer research for the homebuilding industry. Our work is of value to homebuilders, developers and investors. We pride ourselves on delivering outstanding quality and critical consumer information for leading clients across the country.

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