Consumer Research for Homebuilders and Developers
Focus Groups for Homebuilders and Developers
Rymer Strategies uses focus groups to give you a deeper understanding of why consumers view your community as they do.
Our expertise optimizes the entire process:
- Facilitating both blind and disclosed groups
- Finesse and sensitivity to uncover hidden biases and perceptions
- Facilitator with extensive real estate knowledge
- Extreme care to recruit participants who fit your targeted profile
Internet Surveys for Homebuilders and Developers
Internet surveys provide a cost-effective way to rapidly gauge consumer sentiments on a host of issues:
CORE MEASURES
- Product suitability
- Company perception
- Consumer behavior
- Tracking studies
TARGET AREA(S) OF ENHANCEMENT
- Awareness
- Satisfaction
- Suitability
- Loyalty
TARGET POPULATION
- Buyers
- Visitors
- Non-Buyers
- Competitors
Prior Prospect Tele-Surveys for Homebuilders and Developers
Some of the most valuable market intelligence comes from prospects who have visited your site but not purchased yet.
We use prior prospect surveys to:
- Create an unbiased view of your community’s strengths/weaknesses
- Identify lost sales
- Compare your development to others your prospects are considering
- Review follow-up activities of your sales associates
- Compare your results to an industry-wide data base
Competitor Tele-Surveys for Homebuilders and Developers
Our competitor surveys are a rich source of marketing information to guide your strategic planning. They identify key success factors driving purchase decisions among homebuyers in competitor communities:
- Where buyers came from
- Other communities they considered
- Length of their home search
- Demographic and physiographic profiles
- Key reasons for purchasing
- How homeowners currently feel about their decision
Exit Interviews for Homebuilders and Developers
By gathering timely information from visitors as they leave your sales center, exit interviews probe product and community-specific issues more clearly and accurately, while they are still top-of-mind.
Realtor Surveys for Homebuilders and Developers
Some of the most valuable market intelligence comes from prospects who have visited your site but not purchased yet.
We use prior prospect surveys to:
- Express candid beliefs/concerns about your homes / community
- Offer up-to-date information on the over-served and undersupplied aspects of the market
- Compare strengths/weaknesses of your community vs. competitors
Mall Intercept Surveys for Homebuilders and Developers
When circumstances require large sample sizes and location-specific criteria on consumer sentiment, we conduct mall intercept surveys to:
- Measure issues that don’t require active participation in the home-buying process
- Provide large, inexpensive sampling sizes and quick turnaround of results at minimum cost
Post-Closing Surveys for Homebuilders and Developers
Because warranty service is a key driver of overall customer satisfaction, we conduct warranty service telephone and web-based surveys to provide timely feedback on post-closing contact with your homebuyers.
- Measures timeliness and professionalism of communications with customers
- Rates cleanliness, completeness and satisfaction with work preformed
Focus Groups for Homebuilders and Developers
Rymer Strategies uses focus groups to give you a deeper understanding of why consumers view your community as they do.
Our expertise optimizes the entire process:
- Facilitating both blind and disclosed groups
- Finesse and sensitivity to uncover hidden biases and perceptions
- Facilitator with extensive real estate knowledge
- Extreme care to recruit participants who fit your targeted profile
Internet Surveys for Homebuilders and Developers
Internet surveys provide a cost-effective way to rapidly gauge consumer sentiments on a host of issues:
CORE MEASURES
- Product suitability
- Company perception
- Consumer behavior
- Tracking studies
TARGET AREA(S) OF ENHANCEMENT
- Awareness
- Satisfaction
- Suitability
- Loyalty
TARGET POPULATION
- Buyers
- Visitors
- Non-Buyers
- Competitors
Prior Prospect Tele-Surveys for Homebuilders and Developers
Some of the most valuable market intelligence comes from prospects who have visited your site but not purchased yet.
We use prior prospect surveys to:
- Create an unbiased view of your community’s strengths/weaknesses
- Identify lost sales
- Compare your development to others your prospects are considering
- Review follow-up activities of your sales associates
- Compare your results to an industry-wide data base
Competitor Tele-Surveys for Homebuilders and Developers
Our competitor surveys are a rich source of marketing information to guide your strategic planning. They identify key success factors driving purchase decisions among homebuyers in competitor communities:
- Where buyers came from
- Other communities they considered
- Length of their home search
- Demographic and physiographic profiles
- Key reasons for purchasing
- How homeowners currently feel about their decision
Exit Interviews for Homebuilders and Developers
By gathering timely information from visitors as they leave your sales center, exit interviews probe product and community-specific issues more clearly and accurately, while they are still top-of-mind.
Realtor Surveys for Homebuilders and Developers
Some of the most valuable market intelligence comes from prospects who have visited your site but not purchased yet.
We use prior prospect surveys to:
- Express candid beliefs/concerns about your homes / community
- Offer up-to-date information on the over-served and undersupplied aspects of the market
- Compare strengths/weaknesses of your community vs. competitors
Mall Intercept Surveys for Homebuilders and Developers
When circumstances require large sample sizes and location-specific criteria on consumer sentiment, we conduct mall intercept surveys to:
- Measure issues that don’t require active participation in the home-buying process
- Provide large, inexpensive sampling sizes and quick turnaround of results at minimum cost
Post-Closing Surveys for Homebuilders and Developers
Because warranty service is a key driver of overall customer satisfaction, we conduct warranty service telephone and web-based surveys to provide timely feedback on post-closing contact with your homebuyers.
- Measures timeliness and professionalism of communications with customers
- Rates cleanliness, completeness and satisfaction with work preformed